This may be a lengthy post but well worth the read!
Once you've decided to start your own business, you’ll first want to get a firm grasp on how your potential customers use the Internet. In particular, you’ll need to learn what exactly they use the Internet for.
It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer but of course this isn't the case.
Rather, most people use the Internet to get information. That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.
So how do people tend to go about finding answers to their questions? As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft’s new search engine) and Yahoo. While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available. However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we’ll focus our attention on the big ones.
As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box. This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.
Let’s say, for example, that the individual is interested in losing weight. If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results. Go ahead and Google “weight loss.”
Once you've decided to start your own business, you’ll first want to get a firm grasp on how your potential customers use the Internet. In particular, you’ll need to learn what exactly they use the Internet for.
It would certainly be great for your company if every person who logged on was doing so because they had their credit cards in hand, and were looking to buy precisely the kinds of products and services you offer but of course this isn't the case.
Rather, most people use the Internet to get information. That search for information often takes the form of trying to answer questions that these individuals have been unable to find answers for elsewhere.
So how do people tend to go about finding answers to their questions? As you might guess, these days most Internet users tend to rely upon search engines like Google, Bing (Microsoft’s new search engine) and Yahoo. While most Internet users will have heard of (and probably used) at least one of these three search engines, there are also hundreds of other search engines available. However, those other search engines generate far less traffic than the big three (Google alone garners over 2/3 of the Internet search traffic), so we’ll focus our attention on the big ones.
As you probably know, a person uses a search engine like Google by typing a word or phrase into the search box. This specific word or phrase is the key to your business success, because the word or phrase indicates exactly what that person is looking for.
Let’s say, for example, that the individual is interested in losing weight. If they type the phrase “weight loss” into Google, the search results page will provide two things, paid and organic search results. Go ahead and Google “weight loss.”