Successful marketing tactics begin with the end in mind. After all, if you don’t know where you’re going, how do you expect to know how to get there? That makes it essential to understand exactly what the customer wants and anticipate their needs long before they begin a search for a product or service.
But how do you really know how to visualize the future?
What can you do to turn your small business into a huge business, with high conversions, and high profits?
But how do you really know how to visualize the future?
What can you do to turn your small business into a huge business, with high conversions, and high profits?
Start by knowing your customer.
This is the #1 marketing tactic that every marketer must know, believe, and understand. It’s not enough to have a general knowledge of the market and the customer. It’s vital to know the audience and relate directly to their needs. It’s about anticipating their next move and then their next move after that.
And it’s about appealing to their emotional needs.
Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That’s why they are so important to your future success – because they have a need for what you have to offer.
Once you are able to clearly identify the customer and what they want, it’s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.
This is the #1 marketing tactic that every marketer must know, believe, and understand. It’s not enough to have a general knowledge of the market and the customer. It’s vital to know the audience and relate directly to their needs. It’s about anticipating their next move and then their next move after that.
And it’s about appealing to their emotional needs.
Understanding the customer begins with a clear picture of who they are and what key characteristics they share. It is those key characteristics or idiosyncrasies that make them the best prospects for your product or service. That’s why they are so important to your future success – because they have a need for what you have to offer.
Once you are able to clearly identify the customer and what they want, it’s essential to craft and create a message that speaks directly to them. A general message about a product and the features it offers is never enough.
Customers want to know “what’s in it for me”.
They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer’s needs and appeal to him in a very unique way.
What are most customers looking for in terms of benefits?
People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it.
They’ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They’re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don’t be afraid to highlight multiple benefits of a product to really engage the customer.
In today’s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.
They are seeking value and looking for benefits or products. Your message must clearly articulate the benefits and advantages of what you have to offer. The message must appeal directly to the customer’s needs and appeal to him in a very unique way.
What are most customers looking for in terms of benefits?
People are always looking to save both time and money. If they can find a product that saves time, fills a need, and is appropriately priced, they will buy it.
They’ll even pay more for a product if they truly believe it offers significant or multiple benefits over other similar products. They’re not as interested in features as they are benefits so focus the message towards their emotional buying needs. And don’t be afraid to highlight multiple benefits of a product to really engage the customer.
In today’s fast-paced world and advanced technology, people are always looking for the best and the fastest. They are also looking for ease of purchase. Marketing tactics must respond to this need and your message must be emotionally appealing and soundly convincing.